Italy has been a consistently popular destination for what seems like decades. With draws such as authentic cuisine, incredible wine, stunning scenery, charming locals and endless history, its’ not difficult to understand why. This session explores how to educate travellers on how they can benefit from more authentic experiences by making small changes, such as travelling in the Slow Season. We will share tips on where to travel, when and give you prime examples to share with your travellers on why this is a good idea.