At Virtuoso we empower Advisors with marketing tools to level up their travel business. Virtuoso Marketing opens the door to a collection of both print and digital tactics paving a route to increased revenue, without the burden of escalating your marketing expenses. Virtuoso Marketing Experts are here to save your time, resources, and money by providing their expertise and an array of marketing solutions.

Dive into the world of strategic marketing in our upcoming session, where you’ll gain critical insights into the creation of effective personas and the art of targeting. Learn how we segment audiences for maximum engagement and discover the power of real-life case studies in shaping successful marketing campaigns.

After a successful two-dozen year career as the founder and CEO of Joie de Vivre Hospitality, Chip Conley sold the business (JdV is owned by Hyatt) and was asked by the Millennial founders of Airbnb to help their small tech start-up turn into the world's most valuable hospitality brand. Chip wrote a bestselling book about this experience, Wisdom@Work: The Making of a Modern Elder, and will share some of the principles that helped Airbnb create a vibrant workplace full of Boomers, GenXers, and Millennials. If you're curious about how your company can create a multi-generational potluck, this professional development session is for you.

Content is a powerful and critical marketing tool for any business. This session provides an overview of new and proven Virtuoso content while teaching you how to leverage it for your business. Put the power of the Virtuoso brand to use while increasing Preferred Partner sales. Editorial content that inspires, advertising that drives leads, apps that engage clients, and social media that keeps you relevant – we will cover it all. Laura Fixen, Virtuoso Member Marketing Strategist, Paula Franklin, Virtuoso Brand Lead, and Stephen Cordebas, Virtuoso Digital Marketing Manager will walk you through the simple ways to use Virtuoso content to benefit your brand.

The training session will cover the nuances of working with different types of travel partners, including Tour Operators like Classic Vacations, On-sites such as IC Bellagio and Windows to Japan, and private guided tour operators like Ker & Downey and A&K. Participants will learn the distinctions between these operators and how to collaborate with them effectively. The session will provide strategies for successfully selling onsite partners and private guided experiences to the appropriate clients, along with tips for ensuring success. It will also address setting client boundaries, utilizing Virtuoso Onsite and Tour Operator Partners to manage time efficiently, and reducing stress by not having to work over weekends or evenings. The session will offer guidance on adopting an ‘appointment only’ approach, ensuring smooth communication with new on-sites, and posing the right questions for a successful partnership.

Content is a powerful and critical marketing tool for any business. This session provides an overview of new and proven Virtuoso content while teaching you how to leverage it for your business. Put the power of the Virtuoso brand to use while increasing Preferred Partner sales. Editorial content that inspires, advertising that drives leads, apps that engage clients, and social media that keeps you relevant – we will cover it all. Laura Fixen, Virtuoso Member Marketing Strategist, Paula Franklin, Virtuoso Brand Lead, and Stephen Cordebas, Virtuoso Digital Marketing Manager will walk you through the simple ways to use Virtuoso content to benefit your brand.

Join a current Virtuoso owner/manager with a 20-year background in forensic accounting and business consulting to delve into the critical role of data in business growth. Angie will share valuable insights on using qualitative and quantitative data for strategic decision-making. Attendees will learn to leverage data-driven approaches to analyze market trends, customer preferences, and financial metrics to optimize business strategies. Practical examples from the speaker’s experience as an agency owner and travel advisor will be shared, along with techniques for managing and forecasting cash flow, diversifying and projecting income streams, and evaluating the return on investment of expenses. The session will include interactive discussions on budgeting, productivity measures, cost analyses, and financial planning to support economic stability and growth. Understanding goodwill and the value of human capital will also be covered. The session will conclude with the importance of succession planning for long-term sustainability and growth.

Join this panel discussion focused on the highly competitive ultra-luxe hotel market. This interactive format will foster a dynamic exchange of ideas and best practices in the luxury hotel industry. Suppliers will discover how to differentiate themselves in a crowded market, while advisors will learn to effectively convey the unique benefits and value-adds of these suppliers to their clients.

Join Kristin Chambers, an Award-winning luxury travel industry vet with 23 years experience, for a session focused on how to build a team to proof your business for the long haul. From part time assistant to team of multiple professionals with a mixture of support, sales, it starts with you getting organized and thinking like a CEO. Take a step back to assess your company, sales process, and your sales goals. Hiring the right team members starts with mindset shifts, orderly and thorough hiring best practices, onboarding strategy, and an organized system in place where your new members can thrive and not "just try and survive." Starting from a part time new hire, to building teams with support and sales in sync, it starts with the first. Take aways will include action items to start putting the steps and processes in place to prepare yourself for your new hire and taking that first step.

When selling to different generations, it’s important to consider the evolving preferences and behaviors of each age group. For instance, Millennials, now taking as many cruises as Baby Boomers, are indicative of a shift in travel trends. This generation values experiences over possessions and is more likely to spend on travel that offers unique and authentic experiences. They are also tech-savvy and prefer to plan and book their travels online, often influenced by social media and peer reviews. Baby Boomers, on the other hand, have traditionally preferred more comfortable and luxurious travel options, valuing relaxation and cultural experiences. However, they are also adapting to new technologies and are increasingly using online resources for travel planning. GenX values quality and authenticity. Delving deeper into each generation’s unique travel styles and requests can be both informative and entertaining. This approach will not only help in understanding the generational travel choices but also in tailoring marketing and sales strategies to meet the expectations of each group effectively.

There will be two 45-minute sessions with a coffee break in-between. During each session, attendees can choose one of the three different topics offered to attend. Be on the lookout for upcoming communications that will have class titles and descriptions!